Gulliver's Travels

Gulliver's travles is a 20th Century fox film directed by Rob Letterman coming ought on the 26th December. The plot of the story is all about a writer, Lemual Gulliver (Jack Black) who is sent on an asignment to find the bemuda triangle. But in a storm ends up on Lilliput island, which is inhabited by litle people, he becomes the giant. And that is where his adventures begin. The films various advertising and marketing points come mainly from the trailer/ advert and the slogans presented by the poster. The poster for the film and at the end of the trailer both have the slogan "Black is the new big" which as being in film context as giant, also could mean as an actor. This is a great boost for Jack Black as an actor, seing as he hasn't stared in a film for some time. Though the main advertising campaign is in the advert take on the trailer. Theirs an advert that starts with jack black tied down, then it moves onto a litle shack with Orange phone company signs on it. Then jack pulls himself and starts talking about how he doesn't want the Orange to be involved in the trailer. While unkowingly hooks are lowered down to lift him up by his sholders. The ropes conntected to his limbs then are used to make him do a silly dance, against his will. At the very end theirs a slogan saying "don't let a mobile ruin your film". What this advert does is advertise Orange as a phone company, the film itself, and prevents people leaving their phones in the cinema. Their anchorage between the orange phone compnay and the film itlself. Because orange are telling audiances to not audiances to not leave mobiles on in cinemas, they are also saying that their customers are responsible. This advert also benefits cinemas, as a public mobile warning, because it's linked to a well known film it would disencourage audiances to leave their mobile on in the cinema. Because Orange have been able to use the Gulliver's Travels film trailer as part of their advertising, it sujests they may have a contract/ joint with the film companies. One of the attractions of the film is that it is made by a jointment of the USA and UK. The USA providing only a few actors, whereas the majority are english. Most of the USA's contributions is through money input. In America the Hollywood industry are looking for a more global audiance, because the american audiances are saturated. This film is one example of a film that is reaching out from America, to attract UK audiances.

First week box office figures:

$6,307,691 (USA) (26 December 2010) (2,546 Screens)
£7,028,747 (UK) (2 January 2011) (497 Screens)

From IMB (Internet Movie Database)
http://www.imdb.com/title/tt1320261/business


Personal Review.

After i saw the film on the saturday i was very impressed. I saw it with a friend who'd read the book, she said it was very much like the book. Even though their where a few small changes, this meant that the story coudl be apreciated by modern audiances. This impressed me, i also liked that it had a good range of actors in such as Bilie Conolly, Catherine Tate, James Cordon and Jack Black who all played their part well. The comedy was childish, but i apreciated it very much because it wasn't rude, like allot of comedys these days. The story telling was also interesting, i liked the idea that their was an island with people bigger than normal people aswell as the litle people. The film also had some good morralls, that families could enjoy. All together the film was very clever in it's story telling of the classic, and origonally and honestly funny. From what i would imagine, most of the film would have been done in CGI, though this didn't put me of from the story itself, unlike Avatar. The obviously had a high budget due to the special effects and filming, including mese-ene-cene, editing, camera and sound, which meant it didn't look cheap, but remained sensere. The film soled itself on class acting and unique new all around family eintertainment retelling of a timeless classic. I personaly enjoyed the film very much, i didn't know quite what to expect because i didn't know the story, though what i saw i enjoyed. Though sir said that some people didn't like it, id'e have to disagree.